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The BBC’s Breakfast program had a slot on Second Life today - you can view it online - as part of a week of featurettes on the theme ‘Where for the web?’. Live it was complemented by a (very brief, as they always are) couch side chat with the reporter, Julia George, and Justin Bovington (Rivers Run Red).

It was Ok but a bit predictable to use Justin given Rivers Run Red were (as I understand it) contracted for the BBC Radio 1 island project. So Justin also got a chance to plug Avalon and their work with Duran Duran (no, no adverstising on the BBC :P). As an aside the RRR website reminds me of a ‘brochureware’ site of circa 5 years ago..

As usual, the obligatory ‘numbers’ were rolled out.. but that’s for another post..